News at Eight - September 2010
News At Eight

Tourism & Marketing Snapshots From Eight Marketing 
In This Issue
Revolutionary Germantown Festival
MBM: The New Rules of Marketing & PR
About Eight Marketing
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September 2010


We welcome you to the September issue of News At Eight, produced by Eight Marketing Co., LLC. Thank you for joining us.

Lose the Battle But Win the War
Revolutionary GermantownPhiladelphia fans are known for their loyalty, win or lose. But where else but Historic Germantown do fans come out year after year for a losing battle?
The Revolutionary Germantown Festival will be held on Saturday, October 2, 2010, and will commemorate the Battle of Germantown, the only battle of the Revolutionary War fought on Philadelphia soil.
And while the brave fighters fell to the British on October 4, 1777, their bravery so impressed European nations that it was a contributing factor in the French joining with the Continental Army to ultimately defeat the British.
Activities range from battle reenactments at noon and 3 pm, to a full day of activities at Cliveden of the National Trust, in addition to the opportunity to visit all of the sites of Freedom's Backyard. Admission to the battle is free. You can also purchase a passport to visit all of the sites of Historic Germantown for just $15.00 for individuals and $25.00 for families.
This year, visitors can truly make a weekend for the family in the Germantown area. The fun kicks off Friday with Mount Airy's First Friday celebration, followed by the Revolutionary Germantown Festival on Saturday and Chestnut Hill's Fall for the Arts Festival on Sunday.
For more information, visit Revolutionary Germantown or Freedom's Backyard.
Marketing Book of the Month
The New Rules of Marketing and PR

The New Rules of Marketing & PR

I don't know if I was drawn to this book because of its overwhelming reviews or because the author previously wrote a marketing book based on lessons learned from the Grateful Dead, but the 2nd edition of The New Rules of Marketing and PR did not disappoint. Its subtitle makes it very clear what you will learn --  How to Use Social Media, Blogs, News Releases, Online Video and Viral Marketing to Reach Buyers Directly.
While this book has been around for a few years, the second edition adds content to take it beyond the realm of those "in the business" and bring in business owners and decision makers. A word of caution -- it is not a book to be read quickly or to be quoted out of context for reasons to abandon traditional advertising or public relations. Instead it turns old school communications on its ear a bit with a reminder that content drives results.
After all, messages are no longer mere interruptions to your activities -- they are direct results of your activities. Content needs to be adjusted accordingly.
To learn more, visit author David Meerman Scott's website.  It's worth a visit for the free e-books that put his theories to work. To purchase a copy of the book, click here.
To join the discussion, visit us on facebook.
Have a book you'd like to recommend as the next Marketing Book of the Month? We'd love to hear from you. Email Fran Walish or Alison Lambert with your suggestions.
About Eight Marketing
Eight Marketing LogoEight Marketing is a tourism and attractions marketing firm that specializes in increasing revenue for its clients through partnerships, promotions and strategic planning.

To learn more, visit us at or call us at (610) 688-3100.

Thank you for reading News at Eight. Look for the next edition on the 8th of October. We appreciate your partnership and welcome the opportunity to serve you.


Fran Feldman Walish, President & Founder
Eight Marketing