News at Eight - November 2010
News At Eight

Tourism & Marketing Snapshots From Eight Marketing 
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MBM: Deep Survival
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November 2010


We welcome you to the November issue of News At Eight, produced by Eight Marketing Co., LLC. Thank you for joining us.

Eight Marketing Renews Partnership with Phoenixville
The Colonial TheatreEight Marketing is proud to continue its work with Phoenixville and the Phoenixville Area Economic Development Corporation (PAEDCO).

As a follow up to the successful marketing summit held earlier this year, Eight Marketing will be working with PAEDCO, the Phoenixville Area Business Association, the Phoenixville Area Economic Development Corporation, the Phoenixville Regional Chamber of Commerce, Main Street Phoenixville and the Phoenixville Borough Council to establish next steps to effectively position and market Phoenixville.
Marketing Book of the Month

Deep Survival Cover PhotoIt's not often that one of the most effective books on marketing is not a marketing book at all. Such is the case with Deep Survival by Laurence Gonzales. 

This book was first brought to our attention by a social media post from Roy Wilbur, Senior Marketing Specialist for the Pew Center for Arts & Heritage.

The book was the focal point of a keynote address by Diane Ragsdale, Associate Program Director of the Andrew W. Mellon Foundation, delivered at the annual meeting of the Arts Alliance of Illinois. A transcript of her remarks is also available for download.

The book tracks the five stages of being lost, borrowing from the five stages of grief -- denial, anger, bargaining, depression and acceptance. Gonzales and Ragsdale propose that the final stage -- acceptance -- is the true differentiator on survival.  Ragsdale proposes that it is the acceptance of necessary change that separates the arts organizations that will survive from those who may not.

To learn more, visit the official book website. To join the discussion, visit us on Facebook.

Have a book you'd like to recommend as the next Marketing Book of the Month? We'd love to hear from you. Email Fran Walish or Alison Lambert with your suggestions.
About Eight Marketing
Eight Marketing LogoEight Marketing is a tourism and attractions marketing firm that specializes in increasing revenue for its clients through partnerships, promotions and strategic planning.

To learn more, visit us at or call us at (610) 688-3100.

Thank you for reading News at Eight. Look for the next edition on the 8th of December. We appreciate your partnership and welcome the opportunity to serve you.



Fran Feldman Walish, President & Founder
Eight Marketing