Links to Tech Tips from Eight Marketing News Archives
Welcome to the August issue of News At
produced by Eight Marketing Co., LLC. In this issue,
Marketing is focusing on the technology and programs
that make marketing easier. We are featuring a
comparison of two top email marketing providers.
And, by popular request, we
are also providing links to previous
Technology Tips outlined in earlier issues of
News at Eight.
Thank you for
Emma and Constant Contact
Email marketing has grown in popularity and
sophistication, with many editors utilizing third-party
providers to distribute these
Eight Marketing has utilized both Constant Contact
and Emma for email production
and distribution with each provider offering different
Contact provides effective, efficient and affordable
services. Its strongest features include its vast library
of templates, ease of use and detailed tracking
services. The newsletter you are reading now is
created monthly using this service. So why go
This question was answered when we needed to
create a customized newsletter for a client, complete
with enclosures. While Constant Contact offers a wide
array of services, enclosures is not one of them. This
took us to a lesser known provider, Emma.
Emma, based in Nashville, TN, uses IMG tags to load
graphics from a remote server into its email marketing
programs, allowing users to include files, photos and
forms into its
which do you choose? For Eight Marketing, we use
both providers based on the project and the client.
The following is our informal review of
the two services and their strengths.
For assistance in newsletter production,
contact Fran Feldman Walish at
- Templates: Advantage Constant
Contact. With a
wider array of layouts, formats and features, Constant
Contact has the clear advantage.
- Customized Templates: Advantage
Emma provides quick, customized templates for less
than half the cost of customized templates at Constant
- Reporting Features: Tie. Both
and My Emma allow users to track opens, deletions
and click throughs in real time.
- Enclosures: Advantage Emma.
are key to your communications, Emma provides
the ability to purchase storage space to accommodate
- Reuse of Content: Advantage Constant
Contact allows you to download your documents in
HTML format for easy posting to websites.
- Photo Uploading: Tie.
Both services provide easy uploading and editing of
photos to suit your layouts.
- Flexibility: Advantage Constant
Constant Contact provides more flexibility of design
and content, with no web knowledge required.
- Cost: Tie. Both Constant
Contact and Emma are affordable priced, with
most subscriptions available for under $50 per
- Customer Service: Slight Advantage
Emma. Both Constant
Contact and Emma provide direct assistance in the
use of their product and services. Emma gets the
edge for their informal style and dare-we-say fun
approach to design. Just check out their website
and you'll see why.
About Eight Marketing
Eight Marketing is a tourism and attractions
marketing firm that specializes in increasing revenue
for its clients through partnerships and strategic
To learn more, call us at (610)