Welcome to the April issue of News At
produced by Eight Marketing Co., LLC.
Thank you for
Eight Marketing is proud to announce its appointment
as marketing strategist for Historic Germantown
Preserved. Eight Marketing will develop a marketing
and branding plan as part of a comprehensive study
underway to develop, partner, launch, package and
promote Historic Germantown as a valuable historic,
educational and enjoyable experience to the
community, regional residents and visitors.
Historic Germantown Preserved is a group of
historic sites, museums, historical organizations and
an arboretum located in the Germantown section of
Philadelphia. Partners in Historic Germantown
Preserved include Awbury Arboretum, Cliveden of the
National Trust, Concord School, Deshler-Morris
House, Ebenezer Maxwell House, Germantown
Historical Society, Grumblethorpe, Historic
Rittenhouse Town, Johnson House, Stenton and
We invite you to visit these sites in-person and on-line.
Technology Tip of the Month
Web Site RFP Quick Tips
In today's changing world, the average website has a
life expectancy of only 3-5 years. If you haven't recently
redone your site, chances are that you will be
beginning the process shortly. To assist you, Eight
Marketing has prepared these eight quick tips to
consider before embarking on the process.
1. Stakeholder Involvement: There are many
individuals with a vested interest in your website, from
staff and board members to professional colleagues
and customers. You may elect to involve these
interested parties in the process to help create a site
that truly reflects the needs of the various
2. Web Marketing Plan: As with all major
marketing initiatives, it is imperative to have a
comprehensive marketing strategy in place for this
initiative that works
in concert with your overall strategic marketing plan.
The creation of a new website is an ideal opportunity
to review and update the plan.
3. Budget Guidelines: Establishing the budget
for the website is critical before embarking on the
process. Budget limitations may dictate the extent of
the redesign, the need for system upgrades, the
necessity for phasing in functions and the process for
4. New Skin vs. New Site: Based on budgets
and goals, an organization may conclude that a new
website is not feasible or necessary and a fresh look
would suffice. Others may conclude that the structure
is no longer user-friendly and a complete rehaul is
5. Creative Involvement: At times, creative
assignments are divided between multiple agencies
based on expertise. Whenever possible, it is
recommended to have samples of the primary
agency's creative work and strategies available to the
6. Priority of Needs: Whether it is due to
budget or timelines, it will usually be necessary to
phase in components of your new website.
Establishing a list of priorities upfront can help keep
the project on time and on budget.
7. Web Maintenance: Websites are not static,
and as such, require ongoing maintenance, content
input and updates. It is key to identify what can be
done in-house and what training and technology are
required to make this possible.
8. Website Marketing: It is generally agreed
that all websites require marketing, from search
engine optimization to e-marketing and advertising. It
is important to determine what the supplier can do to
make the site "search engine friendly" and whether or
not website marketing is part of the deliverables.
Have a tip you'd like to share? Contact Ashlea
Morrell at firstname.lastname@example.org.
About Eight Marketing
Eight Marketing is a tourism and attractions
marketing firm that specializes in increasing revenue
for its clients through partnerships and strategic
To learn more, call us at (610)