News at Eight - November Edition

 News At Eight

Tourism & Marketing Snapshots From Eight Marketing 
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November 2011


We welcome you to the November issue of News At Eight, produced by Eight Marketing Co., LLC. Thank you for joining us. 

Get Noticed: Know People Who Can Help Market You

Get Noticed Presentation CoverIf you're marketing an attraction or hotel, you most likely know the marketing partnerships and support available through Greater Philadelphia Cultural Alliance, Greater Philadelphia Tourism Marketing Company, Independence Visitor Center, Philadelphia Convention & Visitors Bureau and Visit Bucks County.  But do you know who to call? How about for state tourism? Free brochure placements across Pennsylvania? Who is out there, ready and supportive to help you?


Eight Marketing was proud to be the featured presenter at the educational seminar at the Visit Bucks County annual luncheon to answer that question.  Participants were treated to a practical presentation, complete with valuable guidelines and direct contacts for extending their hospitality message with the help of key tourism marketers.


A copy of the presentation is available to readers of News at Eight by emailing Fran Feldman Walish.

Annual PCVB Luncheon: All About the Networking

PCVB Meetup 2011The annual luncheon of the Philadelphia Convention and Visitors Bureau, held the day before Thanksgiving, is a tradition and must-attend in Philadelphia, attracting more than 1,000 attendees. The rule of thumb was always -- come early before the lunch and network as old partners and new were sure to be in attendance.


This year's luncheon is all about the networking, with a Meet-Up format, changing from a sit-down lunch to food stations so that the networking doesn't end when the food begins.


The event will be held Wednesday, November 23, with tours beginning at 11:00 and what's being billed as The Ultimate Networking Experience being held from noon to 2:00.


For information and tickets, click here.

Holiday Offers? That's Something to "Like"

At this time of year, many attractions and businesses are finalizing their end of the year offers, be it discount memberships, BOGO tickets or shopping discounts. But before finalizing that e-blast or newsletter with your deals, think about a gift that gives back.


Utilize Facebook and Twitter to convey your deals and watch your popularity soar. A new Nielsen study showed that 45% of responders had special offers and promotions as the primary reason for liking or following a company. 

Discounts Drive Brand Love

If your current fan base is low, don't worry. You can still drive the deal by communicating it through e-newsletters and other channels but requiring the "like" to get the deal.


About Eight Marketing
Eight Marketing LogoEight Marketing is a tourism and attractions marketing firm that specializes in increasing revenue for its clients through partnerships, promotions and strategic planning.

To learn more, visit us at or call us at
(610) 688-3100.

Thank you for reading News at Eight. Look for the next edition on the 8th of
December. We appreciate your partnership and the work you do.




Fran Feldman Walish, President & Founder
Eight Marketing
Eight Marketing | 20 Louella Court, Suite 100 | Wayne | PA | 19087