News at Eight - March 2011
News At Eight

Tourism & Marketing Snapshots From Eight Marketing 
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Take The Lead
MBM: Content Rules
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March 2011


We welcome you to the March issue of News At Eight, produced by Eight Marketing Co., LLC. Thank you for joining us.

 Eight Marketing Welcomes Girl Scouts of Eastern PA

GSEP LogoEight Marketing is proud to announce that we are working with the Girl Scouts of Eastern Pennsylvania (GSEP), providing public relations and social media support for the 2011 Take The Lead programs in Philadelphia, Reading and Bethlehem.


What distinguishes Take The Lead from other award events is its focus on girls and their leadership development. Girl Scouts, ranging in age from 12 to 18, take charge of the presentation ceremonies as emcees, presenters, table ambassadors, and hosts. 


Take The Lead kicked off in in Philadelphia on March 1, honoring Ann Weaver Hart , Ph.D., President of Temple University; Kyra McGrath, Esq., Executive Vice President and COO, WHYY; Michele Ridge, Former First Lady of Pennsylvania and Pamela Browner White, Sr. VP/Public Affairs & Govt. Relations, Philadelphia Eagles.

Take The Lead moves to Reading on March 15, honoring
Cathy Feiler, Partner/Audit and Accounting Services/Small Business Team, ParenteBeard; Angel Helm, Director and Senior Vice President, Wells Fargo-Wachovia Securities; Kathy Kleppinger, Vice President/Wealth Management, Morgan Stanley Smith Barney;  Sadan Kulturel-Konak, Ph.D., Associate Professor/Management Information Systems, Pennsylvania State University-Berks Campus; and Elaine McDevitt, CEO and Board Chair, The Rose Corporation.

The final 2011 Take The Lead event will be held in Bethlehem on April 27, honoring Beverly Bradley, President, Cops'N'Kids Literacy Program; Kathy Matthews, Director/Business and Compliance, PPL; Mary Ellen Voden, Director/Public Affairs and Staffing, Crayola; Ilene Wood, Author and Community Volunteer; and Susan Yee, CEO, Active Data Exchange.
For more information on Take The Lead, visit the Girl Scouts. For more information on attending these events, please email Ashlea Morrell.
Cultural Organizations In Other Words on Facebook 

Non profits on FacebookThe Philadelphia Orchestra is a band. The Philadelphia Zoo is a non-profit organization. The Art Museum, Franklin Institute and National Constitution Center are all local businesses, as are many theaters. All for one reason -- Facebook does not have a category for cultural organizations.


Why does it matter? Does it matter? Without clear listings it is difficult to effectively measure the impact, reach and involvement of the cultural community. For organizations with ambivalent names, visitors who stumble upon your sites through searches may bypass them, erroneously thinking the sites don't pertain to them.
Should Facebook have separate listings for arts and cultural organizations? Fran Feldman Walish has started the discussion on Facebook's page for non-profits. We'd love to hear from you. 
MBM: Content Rules

The March Marketing Book of the Month was selected for clients and their team members who may need a third party to differentiate content for them, or for management who may still think of a website or blog as a place to repurpose brochure copy. That third party is the book: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.

Content Rules provides thought provoking and easy-to-follow direction on the necessary components for writing in today's environment. The book also provides a link to bonus material including a content checklist and blog template.

What are you doing tomorrow morning? The authors are hosting a free breakfast workshopContent Rules Book tomorrow, March 9, in Philadelphia at the Courtyard Philadelphia Downtown.

To join the MBM Discussion, visit us on Facebook.

Have a book you'd like to recommend as the next Marketing Book of the Month? We'd love to hear from you. Email Fran Walish or Alison Lambert with your suggestions.
About Eight Marketing
Eight Marketing LogoEight Marketing is a tourism and attractions marketing firm that specializes in increasing revenue for its clients through partnerships, promotions and strategic planning.

To learn more, visit us at or call us at (610) 688-3100.

Thank you for reading News at Eight. Look for the next edition on the 8th of
April. We appreciate your partnership and welcome the opportunity to serve you.



Fran Feldman Walish, President & Founder
Eight Marketing