The July Marketing Book of the Month is The New York Times and Wall Street Journal best seller: Drive, by Daniel H. Pink.
The book focuses on the importance and value of intrinsic motivation over external motivation. While financial enticements and looming consequences sway actions, the book postulates that people are more driven by three intrinsic motivators -- autonomy, mastery and purpose.
Pink defines these motivators as:
Autonomy: The urge to direct our own lives.
Mastery: The desire to get better and better at something that matters.
Purpose: The yearning to do what we do in the service of something larger than ourselves.
An impactful, inforrmative overview of the book and philosophy can be experienced by watching a free 18-minute video by following this link. To preview the book online, click here.
Have a book you'd like to recommend as the next Marketing Book of the Month? We'd love to hear from you. Email Fran Walish or Alison Lambert with your suggestions.