News at Eight - January 2011
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January 2011


We welcome you to the January issue of News At Eight, produced by Eight Marketing Co., LLC. Thank you for joining us.

Eight Marketing Supports TrackPackPA
Eight Marketing is proud to announce that it
TrackPack PA
is working with Pennsylvania Horse Racing, preparing a marketing strategy to drive attendance to the Commonwealth's six tracks, and build traffic, tweets and fans to TrackPackPA. 

Tracks are located throughout Pennsylvania: Harrah's Chester Casino & Racetrack in Chester, The Meadows Racetrack & Casino outside of Pittsburgh in Meadow Lands, Mohegan Sun at Pocono Downs in Wilkes-Barre, Parx Racing in Bensalem, Penn National at Hollywood Casino in Grantville and Presque Isle Downs & Casino in Erie.

The project is part of an ongoing marketing partnership with Harmelin Media on behalf of the Commonwealth of Pennsylvania.
Eavesdropping or Proactive Customer Service?


Recently, an Eight Marketing team member was monitoring Twitter for tweets on a regional museum, a prospective client. While there was only minimal "noise" (the museum does not yet have a Twitter presence), there were a few mentions, including individuals considering a visit and one who just had a terrific time. There were no negative experiences found.

This raised a question fo the team. Should the positive experience be acknowledged? The potential visitors encouraged to attend? If a Tweet is about you but not sent to you, should you reply?

First, the mechanics. Yes, you can reply to a tweet, even if the person is not following you by sending a public message (@username). You can only send a private message (d+username+message) if they are following you.

In most cases, the answer would be yes, send a message. Thank them for their support or entice them to attend by talking about an upcoming exhibit. If there is a negative response, again, respond publicly. Remember, their posts were public. A kind public response will go a long winning them over and the many who follow them.

How do you respond to underdirected tweets? Email us and let us know.
Marketing Book of the Month


After reading a book a month on social media, they often run together, finding new words to communicate common sense strategy. 

This was surprisingly not the case with Unmarketing by Scott Stratten. Where Unmarketing succeeds is in the use of detailed examples and resources, many of them free, to truly use social media to communicate and grow your business.

The book also offers cautionary tales to strip the appeal of automated responses with a constant but important reminder that every communication, particularly in the Twitter world, is now public. To learn more, visit the official book website. To join the discussion, visit us on Facebook.

Have a book you'd like to recommend as the next Marketing Book of the Month? We'd love to hear from you. Email Fran Walish or Alison Lambert with your suggestions.
About Eight Marketing
Eight Marketing LogoEight Marketing is a tourism and attractions marketing firm that specializes in increasing revenue for its clients through partnerships, promotions and strategic planning.

To learn more, visit us at or call us at (610) 688-3100.

Thank you for reading News at Eight. Look for the next edition on the 8th of February. We appreciate your partnership and welcome the opportunity to serve you.



Fran Feldman Walish, President & Founder
Eight Marketing
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