News at Eight - February 2011
News At Eight

Tourism & Marketing Snapshots From Eight Marketing 
In This Issue
Michener Groundbreaking
PA Tourism Summit
Hating Super Bowl Ads
MBM: Positive Effects of Negative Publicity
About Eight Marketing
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February 2011


We welcome you to the February issue of News At Eight, produced by Eight Marketing Co., LLC. Thank you for joining us.

 Eight Marketing Digs In at the Michener
Eight Marketing is proud to announce that we will be leading the groundbreaking at the Michener Art Museum for the Edgar N. Putman Event Center, a 2,700 square foot space for weddings, concerts, lectures and other corporate and museum events.
The groundbreaking will be held on Friday, March 18, 2011 and will include an announcement of the exclusive caterer for the facility.
The Edgar N. Putman Event Center was designed by Philadelphia-based architects Kieran Timberlake, the recipients of the Cooper-Hewitt Natinoal Design Award and the architects of the London Embassy.
The Center is on track for an opening in the fall.
For more information, or if you are interested in attending this event, please email Ashlea Morrell. Press interested in obtaining a press kit on the event, please contact Emily Irwin.  

Pennsylvania Tourism Summit & Tourism Day

PACVB PATLA logoThe 2011 Pennsylvania Tourism Industry Summit will be held March 14 -16 at the Hilton Harrisburg. The event is produced by the Pennsylvania Association of Convention & Visitors Bureaus (PACVB) and the Pennsylvania Tourism and Lodging Association (PTLA).
The three-day Summit features key addresses by the Honorable Tom Corbett and tourism leaders.  In addition, the Summit has three separate tracks -- executive, public relations, and sales & marketing -- with hands-on participation workshops.
The goal of the Tourism Summit is to bring as many partners within the Tourism Industry together as possibleto have strategic discussions about where our industry's future lies, work more collaboratively together and have more of a voice with our new Governor and legislative leadership. The outcome of the Summit is to walk away with a renewed commitment of shared goals and a stronger grassroots network.
March 15th will mark the annual Tourism Day at the state capital.  The event is designed to help educate Pennsylvania's legislators on what Tourism means to Pennsylvania's economy, what tourism has to offer, and how many Pennsylvanians are employed by our industry.
For more information on the Summit, contact Robert Fulton, executive director of PACVB. To register to participate in, or exhibit at Tourism Day, visit this link on the PTLA website, or contact Leeann MacWilliams.
Clients Might Be Glad You Hated Some Super Bowl Ads

If you're like me, you may have watched some of the Super Bowl ads and did a doubletake.  Did Groupon really make a spoof spot about Tibet? Did a woman really get hit in the head with a Pepsi can? Did that guy say what we thought he said in the Teleflora commercial?


There was time that, P.T. Barnum aside, bad press was bad. But do the old rules still apply? If you haven't already read it, check out this New York Times article written in October about the new Gap logo debacle. The article references a recently released study by the Wharton School and Stanford concluding that "negative publicity can increase purchase likelihood and sales by increasing product awareness."


Take the Tibet spot for example. At the writing of this article, the spot already had more than half a million views on youtube, with 128 likes and 650 dislikes. Which number is most important to Groupon? As the radio executives pointed out in Private Parts, people who loved Howard Stern's NBC radio program listened for an hour and 20 minutes to see what he'd say next. Those who hated him, listened for the same reason but for two and a half hours.


What do you think? Join the discussion on Facebook.

Positive Effects of Negative Publicity

We are forgoing the Marketing Book of the Month this month and are instead encouraging readers to read Positive Effects of Negative Publicity: When Negative Reveiws Increase Sales.

The study, conducted by Wharton and Stanford and referenced in the New York Times, researches the impact of negative publicity on sales. To join the discussion, visit us on Facebook.

Have a book you'd like to recommend as the next Marketing Book of the Month? We'd love to hear from you. Email Fran Walish or Alison Lambert with your suggestions.
About Eight Marketing
Eight Marketing LogoEight Marketing is a tourism and attractions marketing firm that specializes in increasing revenue for its clients through partnerships, promotions and strategic planning.

To learn more, visit us at or call us at (610) 688-3100.

Thank you for reading News at Eight. Look for the next edition on the 8th of
March. We appreciate your partnership and welcome the opportunity to serve you.



Fran Feldman Walish, President & Founder
Eight Marketing
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