News at Eight - April 2011
 
  
  

 News At Eight


Tourism & Marketing Snapshots From Eight Marketing 
In This Issue
Elder Abuse
Social Media & Museums
MBM: Customer Service
About Eight Marketing
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April 2011

Welcome

We welcome you to the April issue of News At Eight, produced by Eight Marketing Co., LLC. Thank you for joining us.

 Eight Marketing Joins Fight Against Elder Abuse

Eight Marketing is proud to join forces with Harmelin Media in their work with the Pennsylvania Commission on Crime and Delinquency to spread the word on Elder Abuse and the resources available to affected seniors.

 

Eight Marketing will be providing state-wide outreach to television and radio stations, in addition to building partnerships and alliances with trade associations and corporations to help seniors know that if they have been abused it is not their fault, they are not alone and there is free help available to them.

 

For more information on the state-wide campaign, visit the PCCD site. If you or someone you love has been the victim of Elder Abuse, please visit the Pennsylvania Crime Victim's Website or call 1-800-490-8505.

 

Social Media and Museums

By now, most of our museum readers have read The New York Times Special Section on Museums and Social Media, published March 16, 2011.

 

Social media is expanding the reach of customer service. QR codes are enhancing and expanding enrichment and interpretation. And vimeo and related services are expanding the definition of art. One thing is for certain -- the definitions are changing.

MBM: Customer Service: New Rules for a Social Media World

Customer ServiceThe April Marketing Book of the Month was selected for clients and their team members who are still testing the water of social media. This includes those who are concerned that building a social media profile will open the floodgates on complaints from everything to parking to on-time schedules.

Customer Service: New Rules for a Social Media World is a must read for them and others whose social media team is not integrated with customer service departments. Written by Peter Shankman, it merges tales from the trenches with best practices. Shakman has worked with Walt Disney, American Express and NASA among others.

This book is light on theory and heavy on practical examples. A key section focuses on complainers by type with separate recommendations for each one. It reads as a road map to customer service.

To join the MBM Discussion, visit us on Facebook.

Have a book you'd like to recommend as the next Marketing Book of the Month? We'd love to hear from you. Email Fran Walish or Alison Lambert with your suggestions.
About Eight Marketing
 
Eight Marketing LogoEight Marketing is a tourism and attractions marketing firm that specializes in increasing revenue for its clients through partnerships, promotions and strategic planning.

To learn more, visit us at or call us at (610) 688-3100.

Thank you for reading News at Eight. Look for the next edition on the 8th of
May. We appreciate your partnership and welcome the opportunity to serve you.

 

Sincerely,


Fran Feldman Walish, President & Founder
Eight Marketing