News At Eight
Tourism and Marketing Snapshots from Eight Marketing
October 2009
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Welcome

We welcome you to the October issue of News At Eight, produced by Eight Marketing Co., LLC. Thank you for joining us.

Cabrini College Marketing Study
 
Cabrini Logo

Eight Marketing has completed work with Cabrini College on a strategic marketing plan for Cabrini's groundbreaking core curriculum, Justice Matters.

Cabrini College was among the first colleges in the nation to introduce community service into its curriculum, and it was the first college in Pennsylvania to require all undergraduates to perform community service. Cabrini twice has been named to the President's Higher Education Community Honor Roll with Distinction for Community Service.

Cabrini College is a residential Catholic college serving more than 3,100 men and women in undergraduate and graduate liberal arts and professional studies programs. Cabrini's serene 112- acre campus is just 30 minutes from Philadelphia in Radnor, Pa.

The College's mission is to provide an "education of the heart," integrating intellectual competency with moral and social responsibility. Cabrini offers programs in liberal arts and professional studies and is equally committed to undergraduate, residential and graduate students.


Project Update: Fairmount Park Historic Houses
 
Sweetbriar Mansion

Eight Marketing is continuing to work with Caspari McCormick and The Melior Group on a comprehensive marketing and branding program for Fairmount Park Historic Houses.

The project centers on seven individually- administered historic houses and mansions: Cedar Grove, Laurel Hill, Lemon Hill, Mt. Pleasant, Strawberry Mansion, Sweetbriar and Woodford.

Focus groups and internet surveys are in progress to track consumer awareness and perceptions regarding these historic treasures.

We are currently conducting one-on-one interviews with tourism and attractions professionals who work with the houses in a partnership capacity. To participate or learn more, please email Fran Feldman Walish.


About Eight Marketing
 
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Eight Marketing is a tourism and attractions marketing firm that specializes in increasing revenue for its clients through partnerships, promotions and strategic planning.

To learn more, call us at (610) 667-2400.



Thank you for reading News at Eight. Look for the next edition on the 8th of November. We appreciate your partnership and welcome the opportunity to serve you.

Sincerely,


Fran Feldman Walish, President & Founder
Eight Marketing

 
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Tech Tip of the Month -- Social Media Disclosure Rules Effective 12/1

Effective December 1, the FTC is requiring "truth in blogging." Under this new regulation, blogs will need to disclose any "material connections" with products and services they endorse on line. The ruling will extend to other social media including Facebook, MySpace and Twitter.

So if you're promoting your offerings through social media networks, be sure to alert your "spokesbloggers" that they'll need to communicate their relationships or face FTC discipline and/or fines.

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