We welcome you to the March issue of News
At Eight, produced by Eight Marketing Co., LLC.
Thank you for joining us.
Eight Tips to Marketing in Challenging Times
Everywhere you look and everything you read
reinforces that we are indeed in challenging economic
times. Now more than ever it is essential to revisit
marketing goals, strategics and tactics. To assist you,
here are eight quick tips for tourism and attractions to
marketing in challenging times.
- Forge Partnerships: With shrinking
budgets, now is the time to partner with like-minded
organizations for cross-marketing opportunities.
- Maximize Per Cap Spending: With
holding or declining patterns, it is key to maximize the
spending by each customer through add-on
experiences and on-site opportunities.
- Add Urgency to Visitation: Like most
your customers may be looking to postpone visiting.
Special limited time features, on site giveaways and
special offers can create an urgency to visit now.
- Enhance Customer Service: Now more
all of your audiences - from visitors to donors -- need
to be reminded that they matter, that their opinions
count and that you are open to working with them.
- Refine Search Engine Optimizations: Even
engine marketing may be on the cutting block. Now is
an ideal time to optimize your website for natural
- Evaluate Advertising Seasons: With every
under scrutiny, marketers should reevaluate
attendance patterns to tailor spending to meet the
times of greatest flexibility.
- Revisit Moderate Term Plans: Long-term
stay the course and annual plans are midway
through implementation. But now is a great time to
review three year and five year objectives to see if
modifications are in order.
- Diversify Funding Streams: No industries
immune from economic downturns. Now is a critical
time to diversify funding sources wherever
Most of all, now is the time to stay true to your mission,
brand and identity. By staying the course, your
customers and audiences will continue their
Save the Date: WAMS Lunch Set for June 4
Save the date for the seventh annual Women Against
MS Luncheon, an empowering way for women to unite
with women in the movement to create a world free of
multiple sclerosis. The luncheon will be held
Thursday, June 4 at the Park Hyatt at the
Honorees for 2009 are Estelle Richman,
Pennsylvania Secretary of Public Welfare;
Romona Riscoe Benson, President and CEO,
African American Museum and
Cindy Bertrando, Partner, KPMG.
For ticket information, contact Kristen Frankel at
For raffle information, contact Fran Feldman Walish at
About Eight Marketing
Eight Marketing is a tourism and attractions
marketing firm that specializes in increasing revenue
for its clients through partnerships, promotions and
To learn more, call us at (610)