News At Eight
Tourism and Marketing Snapshots from Eight Marketing
December 2009
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Welcome to the December issue of News At Eight, produced by Eight Marketing Co., LLC.

Thank you for joining us and happy holidays.

Looking Ahead to 2010

2009 was a year of challenges for the hospitality and tourism industry. Faced with a rough economy, attractions and destinations alike looked to partnerships and strategic marketing initiatives to meet projections while preserving quality.

2010 will begin on a great note. On the leadership front, Independence Visitor Center has a new president and CEO in Jim Cuorato. The Philadelphia Convention and Visitors Bureau will sadly mark the retirement of Tom Muldoon at the end of 2010 but will have Jack Ferguson on board to take the helm.

The City of Philadelphia is empowered with a new brand and mark and Greater Philadelphia Tourism Marketing Corporation continues to spread awareness and bring visitors and spending to the region.

Attractions are also buoyed by new grants from both Greater Philadelphia Cultural Alliance and the City of Philadelphia to build audiences and awareness of the thriving cultural scene.

While there may be long roads ahead, the tourism and hospitality industry has emerged stronger than ever. Here's to a successful 2010 for all.

Fairmount Park Hosts Holiday Tours

There's still time to take a step back in time for the holidays and enjoy the Holiday Tours of the Historic Fairmount Park Houses this Wednesday, December 9 thorugh Sunday, December 13.

Guests can take a trolley tour on Friday, Saturday or Sunday beginning at 10 am or 2 pm. These two hour tours start and end at the Water Works, making stops at three houses. Tours are $25 per person.

For those looking to customize their trip, self-driven tours of the houses are available Wednesday - Sunday, with admission to each house $5.00 per person ($3.00 per senior citizen).

Strawberry Mansion is closed due to preservation efforts but is hosting an Afternoon Tea and Luncheon on Friday, December 11 from 12- 3 at Vesper Boat Club. For information, visit www

Eight Maids A Milking

Each year we highlight PNC Bank's real cost of the Twelve Days of Christmas, released in their annual survey. In 2009, "Eight Maids a Milking" are still working for minimum wage, which saw an increase in 2009. In the last three years, the Maids-a- Milking have seen their wages rise by $2.10 per hour, a total increase of 41 percent. Hiring the maids this year is still a bargain at a cost of $58.00, only $5.60 more than a year ago.

About Eight Marketing

Eight Marketing is a tourism and attractions marketing firm that specializes in increasing revenue for its clients through partnerships and strategic planning.

To learn more, call us at (610) 667-2400.

Read on...

Thank you for reading News at Eight. Look for the next edition on the 8th of January.
We appreciate your partnership and welcome the opportunity to serve you.
We wish you a joyous 2010.


Fran Feldman Walish, President & Founder
Eight Marketing

Tech Tip: This is the Year of the Cheer

Viral holiday cards are still going strong, years after the launch of the first "elf" card from Office Max. Getting the most airplay this year is the Gap's Holiday Cheer campaign, which you can send to your friends at www.cheerfactory. com.

The "elf hoilday" is now in its fourth year and is trying to recapture audiences lost in 2008 when registration was required. Participation went from 36 million site visits in 2006 to 193 million in 2007 and back down to 58 million in 2008. Elf Yourself allows consumers to customize videos of dancing elves with their own pictures. For 2009, easy links to Facebook and Twitter have been added, in addition to more music options. Elf Yourself at .

For agency promotions, nothing says the holidays like bossing Santa around. Nashville-based Signature Advertising is back with www.simonsez where you can do exactly that, from barking to lighting a tree (but sadly not much for Hannukah). If Santa is not programmed for your command, he will entertain you with a dance or a witty retort.