News At Eight
Tourism and Marketing Snapshots from Eight Marketing
May 2008
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Welcome to the May issue of News At Eight, produced by Eight Marketing Co., LLC. Thank you for joining us.

Historic Germantown Preserved Set to Launch New Brand
Stenton Mansion

Historic Germantown Preserved (HGP) and Eight Marketing are proud to announce the completion of the marketing and branding plan, phase one of the comprehensive study underway to develop, partner, launch, package and promote Historic Germantown as a valuable historic, educational and enjoyable experience to the community, regional residents and visitors.

The brand design was created by the advertising agency Caspari McCormick, with research conducted by The Melior Group.

Eight Marketing and HGP are now working together on phase two of this project, the launch of the new brand. The HGP brand will be publicly launched at a press event in Historic Germantown, tentatively scheduled for Tuesday, June 17. Additional press event details will follow later this month.

Historic Germantown Preserved is a group of historic sites, museums, historical organizations and an arboretum located in the Germantown section of Philadelphia. Partners in Historic Germantown Preserved include Awbury Arboretum, Cliveden of the National Trust, Concord School, Deshler-Morris House, Ebenezer Maxwell House, Germantown Mennonite Historic Trust, Germantown Historical Society, Grumblethorpe, Historic Rittenhouse Town, Johnson House, LaSalle Art Museum, Stenton and Wyck.

Pioneer Awards Set for September 9

The Rhythm and Blues Foundation has announced the honorees for the Pioneer Awards. The awards will be presented on September 9th at a 20th anniversary gala to be held at the Kimmel Center.

Award recipients will be:

  • Lifetime Achievement Award: Chaka Khan
  • Group Awards: Kool & the Gang and The Whispers
  • Individual Artists Awards: Teena Marie, Bill Withers and Sugar Pie DeSanto
  • Sidemen Award: The Funk Brothers
  • Legacy Award: Donny Hathaway
  • Leadership Award: Al Bell of Stax Records
Details of the gala were released at a press conference at the Loew's Hotel, with Kenny Gamble and Teddy Pendergrass announcing the honorees. Also participating in the press conference were Kool and the Gang and Chubby Checker.

Founded in 1988, The Rhythm & Blues Foundation has been the only independent nonprofit service organization solely dedicated to the historical and cultural preservation of Rhythm & Blues music. The Foundation provides financial support, medical assistance and educational outreach through various grants and programs to support R&B and Motown artists of the 40s, 50s, 60s, and 70s. The Foundation is based in Philadelphia, Pa.

About Eight Marketing
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Eight Marketing is a tourism and attractions marketing firm that specializes in increasing revenue for its clients through partnerships, promotions and strategic planning.

To learn more, call us at (610) 667-2400.

Thank you for reading News at Eight. Look for the next edition on the 8th of June.
We appreciate your partnership and welcome the opportunity to serve you.


Fran Feldman Walish, President & Founder
Eight Marketing

Technology Tip of the Month

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Have a tip you'd like to share? Email Ashlea Morrell at