News At Eight
Tourism and Marketing Snapshots from Eight Marketing
June 2008
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Welcome

Welcome to the June issue of News At Eight, produced by Eight Marketing Co., LLC. Thank you for joining us.

Cruise Philly Enlists Eight Marketing for Public Relations
 
NCL Majesty

Eight Marketing is proud to announce that it was named public relations consultants for CruisePhilly, under the direction of the Delaware River Port Authority.

Eight Marketing will be responsible for media, marketing and partnership relations, working alongside the CruisePhilly team.

CruisePhilly offers a convenient, affordable and fun way to cruise, with 10 departures from The Philadelphia Cruise Terminal in 2008. In addition to sailings to Bermuda, CruisePhilly is now also sailing to Canada & New England and the Southern Caribbean, all on the Norwegian Majesty.

Sailings begin August 30, extending the summer season. Reservations are now being taken for all sailings. Visit www.cruisephilly.c om.


Souvenir Comes to the Wilma
 
Let the Delusion Continue!
Souvenir

The Media Theatre is proud to announce that its critically-acclaimed musical Souvenir will be playing a two-week engagement at The Wilma Theater June 17- 29.

Souvenir stars Tony Nominee Ann Crumb as Florence Foster Jenkins. The work is directed by the Media Theatre's Jesse Cline.

For more than half a century, the name Florence Foster Jenkins has been guaranteed to produce explosions of derisive laughter. Not unreasonably so, as this wealthy society eccentric suffered under the delusion that she was a great coloratura soprano when she was in fact incapable of producing two consecutive notes in tune.

Nevertheless, her annual recitals in the ballroom of the Ritz Carlton hotel, where she resided, brought her extraordinary fame. As news of her terrible singing spread, so did her celebrity. Her growing mob of fans packed her recitals, stuffing handkerchiefs in their mouths to stifle their laughter. The climax of her career was a single concert at Carnegie Hall in 1944.

For tickets and information, contact The Wilma Theater at www.wilmatheater. org.


Web 2.0
 
Who's Website is it Anyway?

The Web continues to grow every day and being Web savvy is key in today's business world. Web 2.0 is quickly taking over.

Web 2.0 refers to the second-generation Internet- based services: social networking sites, wikis, communication tools, and folksonomies. These technologies let people collaborate online and share information in ways previously unavailable.

Web 2.0 communities can provide you with valuable product feedback, helping to dramatically shorten product development time, and identifying marketing/partnering opportunities.

With Web 2.0, you can manage projects and keep customers informed regarding where things stand today with Basecamp from 37 Signals. You can track billable hours (for everyone on the team no matter where their base of operation is) and invoice customers using FreshBooks. You can skip the whole learning curve and cost of creating and publishing newsletters when you set up a blog with Typepad or any other online blog service.

Soon, all websites will be Web 2.0, continuing to blur the line between the web master and the web user.


About Eight Marketing
 
Eight Marketing Logo

Eight Marketing is a tourism and attractions marketing firm that specializes in increasing revenue for its clients through partnerships, promotions and strategic planning.

To learn more, call us at (610) 667-2400.



Thank you for reading News at Eight. Look for the next edition on the 8th of July.
We appreciate your partnership and welcome the opportunity to serve you.

Sincerely,


Fran Feldman Walish, President & Founder
Eight Marketing

 
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Technology Tip of the Month

Have you ever downloaded directions from Mapquest or your GPS system and wanted to go a slightly different way? Maybe you wanted to skip the Schuylkill Expressway at rush hour or knew there was construction on a bridge.

In true Web 2.0 fashion, Google Maps has the answer. When you get directions on Google, you can click on any road on the route and move it to the road you prefer. The site will immediately reroute your trip to your specifications.

Have a tip you'd like to share? Email Ashlea Morrell at amorrell@eightmarketing.com.

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