News At Eight
Tourism and Marketing Snapshots from Eight Marketing
July 2008
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Welcome

Welcome to the July issue of News At Eight, produced by Eight Marketing Co., LLC. Thank you for joining us.

Thank You For Five Years
 

Eight Marketing is pleased to announce that it is celebrating its fifth anniversary.

Since our founding in 2003, we have been dedicated to the tourism and attractions industry, helping them to succeed through strategic marketing, partnerships, sponsorships and communication.

We'd like to thank our founding clients that were with us in the beginning and who continue to be strong partners and colleagues.

Greater Philadelphia Tourism Marketing Corporation was Eight Marketing's charter client and continues to be a marketing partner on numerous projects. We thank them for their confidence in us and for their tireless work promoting this region.

Harmelin Media was Eight Marketing's second client and remains a client to this day. Harmelin Media has also served as the home of Eight Marketing since the beginning. We thank them for setting the model of how a company should be run and we are proud to call them our partner.

Adventure Aquarium was still in the vision stage of Steiner Entertainment when they became a client of Eight Marketing. We are proud to have played a role in their success.

The Delaware River Port Authority was Eight Marketing's first project client, retaining our services to do a 10-year analysis of ferry ridership and trends. Over the years, DRPA has been a repeat client, both for the RiverLink Ferry and more recently for CruisePhilly. We thank them, and all of you, for your ongoing support.


Discover Freedom's Backyard
 
Historic Germantown Launches New Brand
Launch of Freedom's Backyard

On June 17th, Historic Germantown Preserved (HGP) launched its brand identity: Historic Germantown: Freedom's Backyard.

The brand was revealed at a press conference, with the turning of clay pots adorned with the letters of the brand. The pots were created by local school children participating in Historic Germantown's History Hunters program.

The brand was created by Caspari/McCormick working in conjunction with Eight Marketing. Visitor research was conducted by the Melior Group.

Three distinct characteristics define Historic Germantown and are at the heart of the new brand.

  1. Historic: Germantown's historic roots date back to the 1600s and continue to this day.
  2. Freedom: Historic Germantown's story is truly a story of freedom. But, unlike their freedom partners down at the Liberty Bell, Germantown's freedom story is only partially the story of independence from England. It is also a story of freedom from slavery, freedom to practice religion and even economic freedom.
  3. Personal: Most of all, Historic Germantown speaks from the heart and homes. Here personal battles were fought literally in the homes and backyards. This includes the Battle of Germantown waged at Cliveden. It includes the battle from slavery fought in secret at the Johnson House - a renowned site on the Underground Railroad. Yet it also includes the stand against slavery fought over a century earlier at the Germantown Mennonite Historic Trust.
Also going live on June 17th was Historic Germantown's new website: www.freedo msbackyard.com. The website includes links to all 14 participating attractions, in addition to offering downloads of a new map and brochure of the area.


About Eight Marketing
 
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Eight Marketing is a tourism and attractions marketing firm that specializes in increasing revenue for its clients through partnerships, promotions and strategic planning.

To learn more, call us at (610) 667-2400.



Thank you for reading News at Eight. Look for the next edition on the 8th of August.
We appreciate your partnership and welcome the opportunity to serve you.

Sincerely,


Fran Feldman Walish, President & Founder
Eight Marketing