News At Eight
Tourism and Marketing Snapshots from Eight Marketing
November 2007
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Welcome to the November issue of News At Eight, produced by Eight Marketing Co., LLC. Thank you for joining us.

Historic Germantown Preserved Names Research & Branding Firms
Revolutionary Germantown

Historic Germantown Preserved (HGP) and Eight Marketing are proud to announce the completion of the search for a research firm and a branding firm to assist in HGP's collaborative marketing efforts.

The research project has been awarded to The Melior Group who will conduct qualitative and quantitative research on awareness, attitudes and attributes of the HGP partner organizations.

The branding project has been awarded to Caspari McCormick who will develop the brand and positioning.

Historic Germantown Preserved is a group of historic sites, museums, historical organizations and an arboretum located in the Germantown section of Philadelphia. Partners in HGP include Awbury Arboretum, Cliveden of the National Trust, Concord School, Deshler-Morris House, Ebenezer Maxwell House, Germantown Historical Society, Germantown Mennonite Historic Trust, Grumblethorpe, Historic Rittenhouse Town, Johnson House, LaSalle Art Museum, Stenton and Wyck.

Eight Marketing serves as the marketing partner for HGP, as part of a comprehensive study underway to develop, partner, launch, package and promote Historic Germantown as a valuable historic, educational and enjoyable experience to the community, regional residents and visitors.

CURRENTS Opens with a Splash
CURRENTS Opening, courtesy of UNIQUELYPhiladelphia

Now guests are able to dine with the sharks, and live to tell the tale. CURRENTS, The Ballroom at Adventure Aquarium opened to the public on October 25 with a VIP reception featuring hundreds of partygoers, a tapas-style food display and a steady flow of the facility's signature drink, the Shark Tooth Cocktail.

Eight Marketing was proud to work with Adventure Aquarium on the kick-off of the region's new signature ballroom.

CURRENTS, The Ballroom at Adventure Aquarium is a 9,000 square foot ballroom complete with movie screen-sized viewing panels into the colossal Shark Realm and scenic river views of the Philadelphia skyline. ARAMARK is the exclusive caterer for CURRENTS.

For more information on CURRENTS, The Ballroom at Adventure Aquarium, contact their facility rentals manager at

Eight Marketing Joins IVCC Marketing Team

Congratulations to Kathleen Ries, marketing director of Independence Visitor Center (IVCC) on the birth of her son, Warren William Ries.

While Kathy is on maternity leave, Eight Marketing is assisting IVCC with marketing, working with their advertising, research and web agencies and also with many of their partners.

Lauren Tosti, IVCC's marketing manager, will be leading the public relations and events and managing day-to-day marketing with Helen Cotsarelis.

About Eight Marketing
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Eight Marketing is a tourism and attractions marketing firm that specializes in increasing revenue for its clients through partnerships and strategic planning.

To learn more, call us at (610) 667-2400.

Thank you for reading News at Eight. Look for the next edition on the 8th of December.
We appreciate your partnership and welcome the opportunity to serve you.


Fran Feldman Walish, President & Founder
Eight Marketing