Our Founder

Fran Feldman Walish 
President and Founder

Fran Feldman Walish is a seasoned strategic marketing professional with more than 20 years of experience in attractions, corporate and education tourism marketing.

Fran is a veteran of leading Philadelphia and Seattle advertising and marketing agencies, in addition to having held senior marketing positions with The Baldwin School, Pennsylvania Ballet, Pacific Science Center, the Philadelphia Zoo and Greater Philadelphia Tourism Marketing Corporation (now Visit Philadelphia). She is known for being “left-right brain ambidextrous,” excelling at both analytical and creative pursuits. She delivers results that are action-based, building on metrics, partnerships and team direction.

She is the former chair of the marketing advisory committee for the American Zoo and Aquarium Association (AZA) and has been a presenter at leading industry conferences including AZA, the Association of Delaware Valley Independent Schools (ADVIS), the Association of Science and Technology Centers (ASTC) and the American Association of Museums (AAM). Fran is also proud to serve on the board of directors of Steppingstone ScholarsShe holds a B.A. degree in Journalism from Temple University, where she graduated summa cum laude and attended on a full academic scholarship.

She formed Eight Marketing® in 2003, with GPTMC as a charter client.